How does a global association corner the market in Denmark? Business and social media lessons from Spanish LALIGA’s Nordic expert

The Spanish football association LALIGA is eyeing global domination. We speak to the league’s delegate to the Nordics Juan Fuentes Fernández, about how he’s getting the ball rolling in Denmark.

The Spanish football association LALIGA is eyeing global domination. We speak to the league’s delegate to the Nordics Juan Fuentes Fernández, about how he’s getting the ball rolling in Denmark.


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