“Go out and try different things. Be the newbie” – interview with the face of Danish outdoor life, Laura Petri

Born in Denmark and raised abroad as an international, Laura Petri is one of the most well-known personalities in outdoor sports in Denmark. It all started during Covid, with a marathon and the decision to leave her job in pharma behind

Laura Petri. Photo: Kasper Hjorth
Laura Petri. Photo: Kasper Hjorth

Denmark is not one of the countries most famous for outdoor sports. Yet there is one person, a Dane, who somehow managed to make the country’s outdoor scene visible far beyond Denmark. Her name is Laura Petri, and, for those who don’t know her, in just four years she built an Instagram profile with more […]


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