Coop going the extra mile to help the Ukrainian people

Danish supermarkets all out of borscht and blinis

Armelle Delmelle

Mar 2, 2022

Supermarket chain owner The Salling Group has confirmed it will be refusing to sell any more Russian-made goods.

It joins its rival Coop, which is busy finding other ways to help the Ukrainians.

Easing refugees quickly into jobs
Firstly, it is ensuring that refugees from Ukraine will be welcome to work at Coop, so they are able to get a foothold and support themselves as quickly as possible.

“Together with 3F and HK Handel, we have agreed to find a quick and flexible solution that ensures that they can get into work immediately under proper conditions,” says Lotte Hjortlund Andersen, the HR director at Coop.

Sending trucks to UkraineSecondly, they are providing provisions to help those fleeing the warzones in Ukraine.

In response to a call from the Ukrainian ambassador, Mykhailo Vydoinyk, the CEO of Coop, Kræn Østergaard Nielsen, has confirmed that five trucks are already loaded with everything a family on the run might need: warm blankets, canned food, diapers and more.

The transport company DSV will drive the trucks to Lublin in Poland. Once there, locals will transport them on to Ukraine.

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