Goodie bags, beauty tips and killer discounts at the Fashion Festival

Held alongside the industry event Copenhagen Fashion Week, the event offers the public a taste of life on the runway

Copenhagen Fashion Festival
Jan 28-Feb 1; various venues; copenhagenfashionfestival.com
You know you are in Copenhagen when everybody you pass on the street rocks an almost nonchalant ensemble that lies somewhere between ”I woke up like this” and ”I'm a model, baby!”

And with a plethora of high street stores and designer boutiques to choose from, it's no wonder they look so good.

With that in mind, things are looking even better on the shopping front as the city's Fashion Festival kicks off on Wednesday. The festival is run alongside the industry's highly acclaimed Fashion Week to provide those outside the illusive inner circle of haute couture with their fix.

Not just for the elite
So if you thought fashion week was just a thing for the elite, think again. The city's retailers are gearing up to offer you a whole host of free makeovers, wardrobe consultations and plenty of exclusive discounts to satisfy your fashion needs.

From a chic new hairstyle, to finding the perfect makeup look, this season's fashion festival almost certainly has something for you. Below are just some of the incredible events on offer during the festival.

The Body Shop
Jan 28-31, 10:00-16:00; Østergade 33 / Frederiksberggade 2, Cph K
Their finest make-up artists will be on hand to give you that killer catwalk look using their ethical, eco-friendly beauty products. You can also take advantage of their 3 for 2 offer on all cosmetics during Fashion Week.

Superlove
Thu Jan 29, 17:00-20:00; Gothersgade 9, Cph K
Witness a live styling session at Superlove with Malene Blaabjerg. Drop by and prepare to be inspired.

Glitter
Fri Jan 30, 16:00-20:00; Købmagergade 55 / Østergade 61, Cph K
Both stores are offering a fantastic 25 percent discount as well as complimentary refreshments.

Tresemmé Blowout Bar on Tour
Jan 29-30, 12:00-18:00; Nytorv; Cph K
Get runway ready hair in no time at the hands of some of the best hairstylists around. Sit back, relax, and watch all of the Fashion Week shows from the comfort of the salon chair. Absolutely free.

Magasin
Sat Jan 31, 12:00-14:00; Kongens Nytorv, Cph K
Meet Magasin's team of personal shoppers, ready and waiting to transform your look from head to toe. Professional makeup artists from Lancôme will also be on hand to glam you up for your post-runway party.

Drop Dead
Fri Jan 30, 19:00-22:00; Larsbjørnstræde 16, Cph K
Stop by the late night lounge to browse and buy from the Pelle Pelle SS15 range before anyone else. Complete with music and complementary beer and cocktails.

Apair
Sat Jan 31, 13:30-17:00; Ny Østergade 3, Cph K
Allow stylists from Dennis Knudsen to take you behind the scenes of a real catwalk show whilst filling up on free drinks.

Aldo
Fri Jan 30, 17:00-20:00; Nygade 4, Cph K
Shoe lovers, this is for you. Browse the upcoming spring collection and be treated to one-off discounts and refreshments.

Tommy Hilfiger
Fri Jan 30, 16:00-19:00; Østergade 26, Cph K
Browse the new 'Heartland' collection, set for release this spring while filling up on free juices and raw bites. First 50 customers get a goodie bag.

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