The Se-X Factor: Sexy ad shocks Danish parents

Parental sensibilities shocked after DR runs a sexually explicit ad in the middle of prime time favourite

Mar 20, 2016

Watching the talent extravaganza ‘X Factor’ has become a family affair in many Danish homes.

So, there was genuine outrage expressed online and by phone by parents when a technical glitch allowed an ad for a sexually explicit and violent show featuring oral sex to run just as little Lars was reaching for another gummy bear.

“I want to apologise,” DR entertainment head Jan Lagermand Lundme told BT. “It is very, very unfortunate. I would like to apologise to those who were offended”

No excuse
Lundme said that the cock-up was part of the seat-of-the-pants nature of live television.

“The entire evening’s ads are loaded into a computer, but something came up out of order,” he said to explain how the salty not-safe-for-kiddies teaser ran so early in the evening.

“But, of course, that’s not an excuse, it simply should not occur,” he said.

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