Who is … Jim Lyngvild?

He is a narcissistic ‘fashion dictator’ who lives in a wooden Viking castle on Fyn.

Why is he called a dictator?
He’s TV’s most used gay fashion commentator and often seen shouting out his opinion about what celebrities are wearing to gala events.

Where have I seen him?
Everywhere. On TV, you may have seen him either in ‘Robinson Expedition’ or ‘Til middag hos …’ (Dinner with …) on TV3 or in ‘Zulu Djævleræs’ (Zulu devil race) on TV2 Zulu.

I don’t watch those shows.
Maybe you saw him in ‘Britain’s Got Talent’ in 2009, when he demonstrated his debatable talent of eating seven Ferrero Rocher chocolates in one minute – a talent that earned him a spot in the Guinness World Records before it was beaten in 2012.

Impressive. What else is he famous for?
He’s also a writer of Tolkien-inspired fantasy novels. But besides dwarves and elves, one of his specialities is getting himself fired. He lost his job as the host of Copenhagen Pride after he said “little faggots” in an interview. TV2 also sacked him as the fashion commentator on the queen’s 70th birthday in 2010. According to Lyngvild, he was too “outspoken”.

Why do the media write so much about him?
He’s a real drama queen. When he makes a headline, it’s usually because of something he wrote in a Facebook status. One day he’s going down with stress, the next he’s shooting nude photos of himself or lashing out at other reality nobodies and their dresses.

Pretty uninspiring.
He once had a customer pay no less than 329,002 kroner for a nettle lotion from his own collection, simply because he wrote the wrong number on the credit card terminal. That made it into a news story. It’s that easy.

Any other ‘accidental’ crimes?
He was charged with illegal weapon possession after taking a selfie posing with a pepper spray. One of his Facebook friends ratted him out and the police went to his Viking fortress and confiscated three sprays, presumably along with a Gucci battleaxe.




Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.


  • An international’s book becomes a bestseller in Denmark

    An international’s book becomes a bestseller in Denmark

    As his book Quantum Humanitarian quietly reaches readers across Europe — recently ranked as the #1 hot release on Amazon in philanthropy, refugee studies, and conflict response, and a #1 bestseller in its category — Ali Al Mokdad reflects on the disconnect in modern aid work, and the quiet strength of those who lead without being seen

  • “Don’t erase who you are to fit in: STAND OUT—but with substance”

    “Don’t erase who you are to fit in: STAND OUT—but with substance”

    Ambre James-Brown didn’t just move to Denmark for a job —she stepped into a new life chapter, balancing ambition with vulnerability, and career with identity. As Vice President of Global Media & Stakeholder Communication at Novo Nordisk, she’s learned that success isn’t about assimilation. “I like to say I’m Dane-ish. More “ish” than Dane. I’m bringing the best parts of me to blend with the best parts of Denmark,” she explains.

  • DRC confirms layoffs (including Copenhagen) and the closure in six countries

    DRC confirms layoffs (including Copenhagen) and the closure in six countries

    The Danish humanitarian powerhouse confirms a total of 2,000 layoffs, some of which will also affect the main headquarters in Copenhagen