VAT exemption curbing e-commerce in Denmark

Online shoppers will look abroad following SKAT decision, contends Dansk Industri

The decision of the tax authority SKAT to cut VAT exemption on packages delivered for Danish e-traders is pushing e-trade out of the country.

The confederation of Danish industry, Dansk Industri (DI), laments the January 1 change that it says puts further pressure on the already struggling e-trade industry.

“The increased costs mean that e-trade will become more expensive in Denmark and Danes will shop even more abroad,” said Annette Falberg, the head of DI’s trade representation department, DI Handel.

“Of the 110 billion kroner the Danes e-trade for today, 33 billion already moves abroad. There is little doubt this figure will rise, and that’s a real shame for Denmark. The result will be an even greater imbalance in our e-trade because foreign customers don’t come close to shopping in Danish e-shops to the same degree.”

READ MORE: Dansk Industri wants to create state-of-the-art digital hub

Political contention
Falberg explained that Danish e-trade is already under duress due to larger foreign e-shops, such as Zalando, often offering free shipping and returns on their goods. They also tend to operate in markets that have lower cost levels than Denmark.

Until January 1, the postal service PostNord was exempt from forcing online shops to pay VAT to have their goods delivered.

Dansk Folkeparti and Socialdemokratiet both have concerns regarding the issue, and the transport minister, Ole Birk Olesen, and the tax minister, Karsten Lauritzen, will be called to discuss the case.




  • A country famous for lots of rain, Denmark craves for tears from the sky

    A country famous for lots of rain, Denmark craves for tears from the sky

    Two years ago, Denmark had a very dry Spring. This year, Farmers are reliving the trauma of 2023. While tourists and sun-starved Danes enjoy the sunny weather, farmers are nervously scouting for rain

  • “Ready to spend even more than 4% of the GPD” says Minister of Defense

    “Ready to spend even more than 4% of the GPD” says Minister of Defense

    At the Copenhagen Democracy Summit 2025, Danish Minister of Defense Troels Lund Poulsen stated that Denmark is willing to spend more on defense. During a conference, he said the country is ready to surpass the original target set by the European Union

  • ReDI school wins Danish Diversity Award for empowering marginalized women in tech

    ReDI school wins Danish Diversity Award for empowering marginalized women in tech

    A non-profit tech school in Denmark is recognized for helping migrant women secure jobs aligned with their qualifications through digital training and networking.

  • Danish bravery in the Nanjing Massacre

    Danish bravery in the Nanjing Massacre

    Bernhard Sindberg was a Dane who saved thousands of Chinese during the Nanjing Massacre, one of the darkest episodes of the 20th century. He is often compared to Oskar Schindler. A book has told his story, and a statue in Aarhus commemorates him—yet few people know about his remarkable actions. The Copenhagen Post spoke with Sindberg’s niece, who still remembers her uncle well, to shed light on this seldom-told and incredible story

  • More Danes are uncomfortable with English replacing Danish in daily life

    More Danes are uncomfortable with English replacing Danish in daily life

    A survey from NORSTAT, commissioned by Sune Steffen Hansen and published exclusively by The Copenhagen Post, shows that around 40% of the population is uncomfortable with English replacing Danish in their daily lives. While this is not a problem for the younger generation, half of the people in older generations have an issue with it

  • Be a green tourist – get free access to Copenhagen’s attractions

    Be a green tourist – get free access to Copenhagen’s attractions

    CopenPay is back. Last year’s attempt to get guests to take a sustainable approach when visiting Copenhagen’s attractions will be back in 2025, on an even bigger scale. 90 attractions are participating across Copenhagen and running throughout the summer

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.