Jysk planning to expand to South America

Bedding and furniture retailer hoping to get foothold in Chile to start with

The Danish bedding and furniture retail giant Jysk Sengetøj has unveiled plans to open shops in South America, according to Finans.dk.

The company aims to initially gain a foothold in Chile via its German subsidiary, Dänische Bettenlager, which operates close to 1,200 shops in continental Europe in Germany, Austria, Switzerland, Italy, France, Spain and Portugal.

“We are toying with the idea of celebrating owner Lars Larsen’s 70th birthday in South America in two year’s time,” Åge Nielsen, the head of Dänische Bettenlager, told Finans.dk.

Nielsen said that experiences garnered from shops in Spain and Portugal will be useful when expanding to the South American market.

READ MORE: ‘Dyne-Larsen’ expands his empire

Goodbye darlin’, hello Vietnam
Furthermore, Jysk also has expansion plans for a number of other nations, including Asian markets Vietnam, Indonesia and Singapore.

Asia may be a tough market for Jysk to crack however. Since opening its first shop in China in 2010, the company has experienced difficulty in cementing its position there.

But the retailer must be doing something right on a global platform, as it has over 2,400 shops across 47 countries.

TOP STORIES

  • A country famous for lots of rain, Denmark craves for tears from the sky

    A country famous for lots of rain, Denmark craves for tears from the sky

    Two years ago, Denmark had a very dry Spring. This year, Farmers are reliving the trauma of 2023. While tourists and sun-starved Danes enjoy the sunny weather, farmers are nervously scouting for rain

  • “Ready to spend even more than 4% of the GPD” says Minister of Defense

    “Ready to spend even more than 4% of the GPD” says Minister of Defense

    At the Copenhagen Democracy Summit 2025, Danish Minister of Defense Troels Lund Poulsen stated that Denmark is willing to spend more on defense. During a conference, he said the country is ready to surpass the original target set by the European Union

  • ReDI school wins Danish Diversity Award for empowering marginalized women in tech

    ReDI school wins Danish Diversity Award for empowering marginalized women in tech

    A non-profit tech school in Denmark is recognized for helping migrant women secure jobs aligned with their qualifications through digital training and networking.

  • Danish bravery in the Nanjing Massacre

    Danish bravery in the Nanjing Massacre

    Bernhard Sindberg was a Dane who saved thousands of Chinese during the Nanjing Massacre, one of the darkest episodes of the 20th century. He is often compared to Oskar Schindler. A book has told his story, and a statue in Aarhus commemorates him—yet few people know about his remarkable actions. The Copenhagen Post spoke with Sindberg’s niece, who still remembers her uncle well, to shed light on this seldom-told and incredible story

  • More Danes are uncomfortable with English replacing Danish in daily life

    More Danes are uncomfortable with English replacing Danish in daily life

    A survey from NORSTAT, commissioned by Sune Steffen Hansen and published exclusively by The Copenhagen Post, shows that around 40% of the population is uncomfortable with English replacing Danish in their daily lives. While this is not a problem for the younger generation, half of the people in older generations have an issue with it

  • Be a green tourist – get free access to Copenhagen’s attractions

    Be a green tourist – get free access to Copenhagen’s attractions

    CopenPay is back. Last year’s attempt to get guests to take a sustainable approach when visiting Copenhagen’s attractions will be back in 2025, on an even bigger scale. 90 attractions are participating across Copenhagen and running throughout the summer

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Sign up here

Career

Want to advertise your job with CPH Post?

Contact us

Jobs