Danish companies top in EU within digital tech

Danes particularly strong within the realms of social media and e-sales

When it comes to the utilisation of digital technology, Danish companies are ahead of the pack compared to their EU neighbours.

According to the new report ‘It-anvendelse i virksomheder – EU-sammenligninger 2016’ (‘IT use in companies – EU comparisons 2016’) by the national statistics keepers, Danmarks Statistik, Danish companies lead the way in areas such as social media, e-sales, internet speed, website usage, mobile broadband and Cloud Computing (online IT services).

“The overall conclusion of this publication is that Danish enterprises are at an advanced stage with the integration of digital technology compared to the other EU countries,” the report found.

The report (here in Danish with English preface and summary) showed that the share of Danish companies using social media rose from 40 percent in 2013 to 64 percent in 2016 and is only surpassed by the Netherlands, Norway and Ireland.

READ MORE: Denmark to appoint world’s first digital ambassador

Socially active
Social networking, such as Facebook and LinkedIn, are the most popular type of social media used and 84 percent of all larger companies (250+ employees) in Denmark are active on social media – compared to the EU average of 63 percent.

Danish companies are also tops when it comes to online advertising, and particularly targeted advertising, which 29 percent of Danish companies employ, compared to the EU average of 20 percent.

Smaller companies (10-49 employees) in Denmark and Germany are also at the top with a share of 27 percent when it comes to using e-sales. The EU average here is 18 percent.

TOP STORIES

  • Danish Intelligence Service: Threat from Russia has intensified

    Danish Intelligence Service: Threat from Russia has intensified

    In the internal Danish waters, Russia will be able to attack underwater infrastructure from all types of vessels. The target could be cables with data, electricity and gas, assesses the Danish Defense Intelligence Service

  • Denmark to explore screening citizenship applicants for anti-democratic sentiments

    Denmark to explore screening citizenship applicants for anti-democratic sentiments

    A few weeks after Alex Vanopslagh’s comments about “right values,” the government announced that an expert committee would be established to examine the feasibility of screening citizenship applicants for anti-democratic attitudes.

  • The Future Copenhagen

    The Future Copenhagen

    The municipality plan encompasses building 40,000 houses by 2036 in order to help drive real estate prices down. But this is not the only huge project that will change the shape of the city: Lynetteholmen, M5 metro line, the Eastern Ring Road, and Jernbanebyen will transform Copenhagen into something different from what we know today

  • It’s not you: winter depression is affecting many people

    It’s not you: winter depression is affecting many people

    Many people in Denmark are facing hard times marked by sadness, anxiety, and apathy. It’s called winter depression, and it’s a widespread phenomenon during the cold months in Nordic countries.

  • Crime rates are rising, but people are safer

    Crime rates are rising, but people are safer

    Crime in Denmark is increasing for the second consecutive year, but it is more focused on property, while people appear to be safer than before. Over the past year, there were fewer incidents of violence

  • Novo Nordisk invests 8.5 billion DKK in new Odense facility

    Novo Nordisk invests 8.5 billion DKK in new Odense facility

    Despite Novo’s announcement that its growth abroad will be larger than in Denmark, the company announced this morning an 8.5 billion DKK investment for a new facility in Odense. This is the first time the company has established a new production site in Denmark this century.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Sign up here

Career

Want to advertise your job with CPH Post?

Contact us

Jobs