Danish supermarkets ready with sensational vegetarian option

Vegetarian community hails new product as a “world sensation”

Dec 12, 2017

With 2017 coming to an end in a few weeks, it’s time for 2018 to show its face. For Danish supermarket chain Dansk Supermarked, the transition not only marks a new year, but new beginnings as well.

As of January 2, it will be possible for customers to purchase a vegetarian alternative to minced meat in all 600 supermarkets (including Netto, Bilka and Føtex) owned by Dansk Supermarked.

Rune-Christoffer Dragsdahl, the secretary general of the Danish Vegetarian Association, welcomed the news, calling it a “world sensation”.

“This is the first product in the world that combines high accessibility with a price that is comparable to conventional minced meat. That is very unique,” Dragsdahl told Politiken newspaper.

A ‘meaty’ cocktail
The vegetarian minced ‘meat’ is made completely from plant material such as wheat, soy, beetroot, tomatoes and mushrooms, which when combined yields the same structure, protein, colour and taste as minced meat.

The product is called ‘Naturli’Hakket’ and it is produced by the one of the leading plant-based food producers in Denmark, the Aarhus-based company Naturli’ Foods.

TOP STORIES

“Talents, start using AI tools now,” says Siri and Change.org founder

In an exclusive interview with The Copenhagen Post, the founder of Siri and Change.org, and currently VP of AI Experience at Airbnb, gives young talents advice on how to deal with the job market changed by artificial intelligence.
Testing free school meals for 20,000 kids and tax deduction for homeowners in 2025 Finance Act

The government has reached an agreement on next year’s Finance Act with SF and Radikale Venstre. A test on free school meals for a limited number of children will be introduced. Homeowners will get more options for deductions for home improvements
Make your voice heard as an expat

In my last op-ed, I made the case that we, expats living in Denmark, need to step up if we want to tackle the headaches that seem baked into expat life—e.g., counterintuitive laws and endless paperwork. With almost 16% of Denmark’s population made up of internationals, we actually have the numbers to influence real change. But after publishing the last op-ed, several readers contacted me and asked: Okay, but what can we actually do?
Danish politicians will double life science exports in a few years

“Strategy for life science” is a policy agreement to support the pharmaceutical industry’s opportunities to double exports to DKK 350 billion towards 2030
Royal House unveils new portraits of King Frederik and Queen Mary

Ten months after Frederik went from crown prince to king, new civil portraits of the new royal couple have been taken.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

5 Dec: A guided tour of Christiansborg

Career

“Talents, start using AI tools now,” says Siri and Change.org founder

In an exclusive interview with The Copenhagen Post, the founder of Siri and Change.org, and currently VP of AI Experience at Airbnb, gives young talents advice on how to deal with the job market changed by artificial intelligence.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.
“Now the biggest challenge is to retain internationals”, says Ferring

Mads Hougaard, senior HR director at the pharmaceutical company, explains that “it is also a challenge for society itself. I think collaboration between institutions, companies, and stakeholders could be beneficial.”

Want to advertise your job with CPH Post?

Jobs