After months of searching, Danish pump manufacturing giant Grundfos has announced that Mads Nipper will replace Carsten Bjerg as its new head as of August 1 this year.

Nipper, 48, the current head of marketing at toy producer Lego, was described by Grundfos’s board chairman Jens Moberg as being a solid fit.

“With Mads Nipper we will have a very competent leader with a solid ballast in strategy, business development, sales and marketing from his experience in the global market,” Moberg said in a press release.

“Mads is extremely customer-orientated and has proven in his career that he is adept at generating new paths to growth.”

READ MORE: Industrial giant braced for Ukrainian ramifications in Russia

At Lego since 1991
Bjerg was fired as the head of Grundfos late last year due to unsatisfactory results after being at the helm of the company for 16 years.

Nipper worked at Lego for over 20 years and climbed his way up the company ladder from his initial position as a media consultant.

“I really look forward to becoming part of the Grundfos syndicate. I chose Grundfos because it is a value-based company that improves the lives of its customers and improves the world through its quality products,” Nipper said.

According to Niels Due Jensen, the head of the Poul Due Jensens Fund, the majority owner of Grundfos, Nipper has an outstanding ability to motivate and engage people around him.