TV2 drops national side

Now that SBS, the company that owns television channels Kanal 5 and 6'eren, has bought the rights to the Danish football team’s final qualifying matches in 2016 and 2018, TV2 said it will not be showing the matches leading up to the finals. SBS purchased the rights to all qualifying matches for the European Championship in France in 2016 and the World Cup in Russia in 2018. This means that all of Denmark's qualifying matches will be shown on Kanal 5 for the next four years. The rules on purchasing rights have changed so that stations can no longer buy individual matches, but must instead pay for games bundled together by UEFA, making it tough for TV2 to compete with multinational companies. – TV 2 News