Coca-Cola may be world-class at marketing its product, but it has a hard time complying with Danish and European marketing rules while doing so. Forbrugerombudsmanden, the consumer ombudsman, found that the soft drink giant had committed nine violations of marketing standards. Among them were misleading customers, making false claims and not making changes after being made aware of violations. The ombudsman focused on Coke’s claims that it had reduced its CO2 footprint by making changes to its iconic bottle, saying that the company provided no documentation to back up its claim and then refused to remove it from advertising materials when requested to do so. – Berlingske