Politician files injunction against adultery website

Lars Barfoed and his party are looking into getting an injunction that would forbid Victoria Milan from highlighting his marital indiscretions in their advertising material

The Konservative party plans to file an injunction against the adultery-based dating website Victoria Milan for using its party head, Lars Barfoed, in an advertising campaign.

Barfoed hasn’t commented the issue yet, but his spokesperson, Benny Damsgaard, said that the party is taking legal action to forbid Victoria Milan from using Barfoed in its advertising material.

“This is a simple case of abuse and we have asked our lawyer to get it stopped,” Damsgaard told BT tabloid. “Aside from that, we have no further statement.”

'Don't end up in bare feet'
Victoria Milan, which describes itself as the "original discrete social network for men and women who are looking for a secret affair”, used Barfoed in its campaign because the former justice minister's infidelity led to his wife seeking a divorce earlier this year.

The advert in question portrays a photo of Barfoed accompanied by the text: “100% diskretion garanteret! Så du ikke ender på bar foed!” (”100 percent discretion guaranteed…so you don’t end up in bare feet”).

Jan Trzaskowski, an associate professor of marketing law at Copenhagen Business School, said that the advert is illegal because Barfoed has not agreed to participate in it.

“It’s a breech of decent marketing ethics. It’s a pretty clear case and it’s illegal,” Trzaskowski told metroXpress newspaper.

A worthwhile risk
But Victoria Milan said that using Barfoed was a risk that it was willing to take and that it had hoped that Barfoed would react well to the advert.

“We want to show, in a humorous way, that having an affair is not just about cheating, but mostly about not being caught,” Sigurd Vedal, the founder and head of Victoria Milan, said in a press release. “The Barfoed story shows that if you are not careful you could end up divorcing and being in a difficult situation.”

It’s not the first time that the dating bureau has ruffled feathers. The company has been forced to remove adverts before, including campaigns that featured members of the royal families in Belgium and the Netherlands.

The Victoria Milan website was launched in 2010 as the first site of its kind in Europe and already has over three million members worldwide, including 245,000 in Denmark.




  • Ryanair cancels all flights to and from Billund 

    Ryanair cancels all flights to and from Billund 

    Ryanair has increased its cuts from the Billund-Aalborg route to encompass its entire operation to and from Billund Airport. The airline’s scarce communication is leaving both the airport and passengers scrambling for answers.

  • What do Danes do for “Vinterferie”?

    What do Danes do for “Vinterferie”?

    As tradition has it, many Danes take a week off for Vinterferie next week. Or the week after. It’s a bit confusing, especially since Christmas and New Year’s Holiday are not far away. What’s going on?

  • The educational options for internationals in Denmark

    The educational options for internationals in Denmark

    Denmark offers free public education, but private schools and universities for non-EU students require tuition. Language is a barrier, with international schools available for children and limited English-taught university programs. In 2024, Denmark expanded university seats for internationals and introduced an HF-international program in Aarhus.

  • Aarhus Gymnasium is launching Denmark’s first HF program for internationals

    Aarhus Gymnasium is launching Denmark’s first HF program for internationals

    Aarhus Gymnasium is launching Denmark’s first HF-international program in August, offering young adult internationals an alternative to IB programs with a focus on career-oriented education and Danish language learning. Unlike IB, it reduces academic pressure while providing access to vocational schools and professional bachelor’s degrees

  • Top Danish companies report strong financial performance

    Top Danish companies report strong financial performance

    Some of Denmark’s leading companies reported solid financial results for 2024, with Lundbeck, Demant, and Vestas seeing growth, while Pandora tackled rising production costs with price increases and cost-saving measures.

  • Greenland restricts foreign property purchases and election donations

    Greenland restricts foreign property purchases and election donations

    These days, the Greenlandic institutions are approving two new norms to restrict, reduce, or ban the possibility for foreign citizens to buy real estate on the island, as well as for political parties to receive large amounts of money from foreign donors.