So it’s hot and you want to go to the beach. Your bike tyre is flat, a taxi is too expensive and you hate taking the Metro in your speedos.

Thanks to Opel, there's now another option. In July, the car company will offer free summer rides around Copenhagen in their new urban Adam models – and you only need to download an app, order a ride and then when it arrives, take a selfie with the car to hop on.

Paying with a selfie
Nikolaj Ledet, the marketing manager at Open Denmark, has called the new social campaign 'pay with a selfie' and said people only need a smartphone to join.

"It's very easy: shoot a selfie with yourself and Adam, upload it onto Facebook, Instagram or Twitter under the hashtag #ADAMogmig – you have now paid for the ride and at the same time you are entered in a competition to win the use of an Opel Adam for a week," he said.

The free summer rides with Adam begin in Copenhagen on July 7 and will be available every day until July 20. After that the concept move to Aarhus, where it will run between July 21 and August 3.

If you want to order an Adam ride, you have to download the app Drivr and choose 'Adam' among the offers.