Danes are not as beautiful as they think

Danes may see a muscular Adonis or a sleek, long-legged bombshell when they look at themselves in the mirror, but they are not as beautiful to others as they may think.

A survey by Hotels.com and Match.com shows that Danes are not as desired in the rest of the Nordics. The survey asked 5,499 single men and women in Sweden, Norway, Denmark and Finland who they thought were most attractive, and this time Denmark did not rank highest.

Who is fairest?
Only 20 percent of Swedish men found Danish women to be the most beautiful in the Nordics, while only 25 percent of Swedish women identified Danish men as the best-looking. Among Norwegian single men and women, 21 percent pointed to Danish women and 32 percent found Danish men to be the hunks of the Nordics.

And it's even worse in Finland, where only 18 percent ranked Danish women as the hottest in Scandinavia, while 23 percent thought the same about Danish men.

Swedish men and women take the title as the most beautiful people in the Nordics, with the Norwegians – especially the men – in close second. 

Finnish last
It's not only bad news for the vain Danes, as at least they are not the ugliest. Swedes, Norwegians and Danes all agree that Finnish men and women are the most unattractive lot in the Nordics.

Respondents could only rank other Nordic countries, so it's fair to assume that the Danes would have topped the list if they had just been allowed to vote for themselves.




  • Huge fire at Novo Nordisk – building “cannot be saved”

    Huge fire at Novo Nordisk – building “cannot be saved”

    A fire broke out at a Novo Nordisk site in Bagsværd on Wednesday morning. There have been no casualties, but the fire is “extensive and spreading”, and Novo’s administrative building “cannot be saved” say emergency services.

  • Digitization is the secret ingredient in Chinese restaurateur’s growth adventure

    Digitization is the secret ingredient in Chinese restaurateur’s growth adventure

    Publisher Jesper Skeel and Korean BBQ restaurant chain owner Zen discuss the ups and downs of independent entrepreneurship and how to crack the Copenhagen market, from both an international and Danish perspective.

  • Pro-Palestinian demonstrations divide Copenhagen society

    Pro-Palestinian demonstrations divide Copenhagen society

    As popular protests of the Israeli offensive in Gaza erupt around the world and in the media, from university campuses to the streets of major cities, discord is escalating between demonstrators, the general public, authorities and politicians.

  • Denmark leads 15 member states in call to outsource EU migration policy

    Denmark leads 15 member states in call to outsource EU migration policy

    Just one day after the EU finally landed its New Pact on Migration and Asylum following four years of tough negotiations, a group of 15 member states, led by Denmark, issued a joint call for greater efforts to outsource migration policy and  prevent migrants from arriving at EU borders in the first place.

  • How to lead Danes IV – Cultural Bypassing

    How to lead Danes IV – Cultural Bypassing

    Many of us Danes, despite being well-educated and well-travelled, often lack experience in navigating cultural differences at work. This can lead to ‘cultural bypassing’, where we believe we are at a level of enlightenment where we no longer are burdened by the risk of making cross-cultural mistakes. As their manager, you can help your Danish colleagues by acknowledging cultural differences in the workplace.

  • Denmark’s Climate Minister wants to expand green agriculture bill

    Denmark’s Climate Minister wants to expand green agriculture bill

    Legislation to cut the sector’s emissions could “kill two birds with one stone” if it also combats fertiliser run-off in Denmark’s marine environment, says Climate Minister Lars Aagard, marking a potential shift in the green negotiations.