Christmas decorations confuse shoppers

A shopping street in central Copenhagen celebrated Christmas early today

Sep 5, 2014

Shoppers on Købmagergade were surprised to find Christmas decorations lining the street, more than three months before the event.

Many, including Anders Bæskgaard, a Berlingske journalist, took to Twitter to express their bemusement.

"Now I've seen everything," Bæskgaard wrote, tweeting a picture of the festive decor. "Maybe a little early. Just a tad."

Not decking the halls just yet
However, it soon became clear that the decorations are not here to stay. Maria Auchenberg, the project leader of KBH-Commerce and culture, soon solved the mystery: Magasin is currently shooting its Christmas film, and it needs the street to look festive.

The red and green hearts will be taken down at around midnight and will not reappear across the city until November 15, much to the relief of Scrooges everywhere.

Festivity fans, on the other hand, can head down to Købmagergade for a sneak peek of what is to come.

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Christmas decorations confuse shoppers

New US Arctic security strategy co-opts Denmark as Russia deterrent

Anti-whaling activist and Greenpeace co-founder Paul Watson arrested in Greenland

Migratory birds bring dangerous ticks to Denmark

Planes grounded in CPH as worldwide IT outage hits airlines, media and banks

CrowdStrike director: IT outage issue “has been identifed”

Foreign labour contributes DKK 76 billion to Danish economy in three months

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