Owners of online sports retailer score huge on football clothing

With its sole focus on football products, online shop Unisport generates huge profits

Sep 16, 2014

A massive increase in online sales generated Unisport 26.2 million kroner in dividends since 2009, Børsen reports.

Online success with one focus
Unisport sells football clothing and shoes exclusively.

The company launched its online shop in 2002 and operates in all of the Scandinavian countries, the Netherlands and the UK.

It was founded in 1995 in Copenhagen, and currently has only one physical store.

Way ahead of the competition
Unisport's economic performance stands in sharp contrast to the more traditional sports chains such as Intersport and Sportmaster.

The two nationwide chains lost 7.4 million and 55.3 million kroner respectively in 2013, and are generally behind their online competitors.

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Owners of online sports retailer score huge on football clothing

New US Arctic security strategy co-opts Denmark as Russia deterrent

Anti-whaling activist and Greenpeace co-founder Paul Watson arrested in Greenland

Migratory birds bring dangerous ticks to Denmark

Planes grounded in CPH as worldwide IT outage hits airlines, media and banks

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Foreign labour contributes DKK 76 billion to Danish economy in three months

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How internationals can benefit from joining trade unions

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