Legoland to expand into South Korea

December 1st, 2014

This article is more than 9 years old.

Second Asian location for toy giant

The world’s sixth Legoland park will open in South Korea in 2017. According to a press release from theme park giant Merlin Entertainment, the park will be located in Chuncheon, a city in Gangwon Provincea that is a two-hour drive from the capital, Seoul.

“I am pleased to announce another Asian Legoland Park project,” Merlin Entertainment head Nick Varney said in a statement. “South Korea offers both a developed themepark market and strong recognition of the Lego brand.”

READ MORE: Legoland figures boost confidence for global expansion

Since Lego being introduced there in 1984, South Korea has become one of the largest markets for Lego in Asia. 

A bridge to bricks
As part of the deal, the Gangwon Province and the city of Chuncheon will build a bridge to the island where the park will be built.

Another Legoland park is scheduled to open in Japan in 2017, while there is already a themepark in Malaysia.

Lego sold Legoland Parks to Merlin Entertainments Group in 2005.


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