Startup Capital: Do we really need more entrepreneurs?

Jasenko is a pianist, entrepreneur and community-builder. He has lived and worked in five countries and speaks eight languages. He is currently head of #CPHFTW, an organisation run by startups for startups, which aims to make Copenhagen the best startup city in the world. Find out more at

THESE DAYS entrepreneurship is buzzing so much that it’s on everybody’s lips. It seems that there has never been a time when it has been this high up on the popularity scale. 

As the successful stories make it to mainstream media, more and more people are starting to consider entrepreneurship as a way of living. But amid all of this a very important question arises: are people in it for the right reasons?

Money: a means, not a goal

THE MEDIA today focus a lot on the financial value of successful entrepreneurs and how much money they have accumulated. Not to take anything away from the successful entrepreneurs, but all of it seems very overblown and over the top.

People need to have in mind that entrepreneurship is not a get-rich-quick scheme. I personally don’t know any successful entrepreneur who started his business because he wanted to be rich. The sole reason why they are successful is because they went into something they were passionate about from the beginning and because they wanted to make a difference.

Dedication’s what you need

ENTREPRENEURSHIP might seem fun and challenging when looking in from the outside, but once you get into the game, you have to be prepared for long days, hard work and the constant frustration associated with building a business.

Even though advances have been made in technology, one thing hasn’t changed and that is the amount of passion and discipline required to make ends meet.
Friends and family are great supporters, but people need to understand that the energy must still come from within if they want to succeed.

The harsh truth

Being an entrepreneur is hard. It’s not a get-rich-quick scheme and not everybody is cut out for it. It’s a very specific way of living that requires a lot of sacrifice, and the sooner people realise this the better.

The world doesn’t need more wantrepreneurs who are in it for the excitement. Instead, it needs more passionate souls who truly want to make a difference.