Living on video: Danes cashing in on Youtube

Google pays couple to let people see them making dinner

It’s possible to make a living from uploading videos to Youtube, and at least one young Danish couple is doing just that, DR Nyheder reports.

With more than 100,000 subscribers, 22-year old Robin Madsen and 19-year-old Samrita Kaur have Denmark’s most popular Youtube channel RobinSamse. The pair upload videos of themselves playing computer games or performing everyday tasks. “We play Minecraft, for example, or make food and record it,” Madsen told DR.

Google pays users for the number of viewers attracted to their channel – for example 20 kroner per 1,000 clicks. Popular channels are also regularly offered sponsorships or money to promote products in videos.

Big change in society
Christian Schwarz Lausten, a digital development expert with the consultancy Seismonaut, told DR that it is possible for this to amount to enough to earn a living. “It can be from 1,000 kroner a month up to earning 15,000 to 20,000 a month for those who do it really well,” he said.

“It’s about a big change in society right now, where very big sums are changing hands from big content producers to tiny niche producers, like 13-year-olds who make good content.”

Madsen told DR that he and Kaur earn a living from their channel, but for them that it’s not about the money. “There’s money in it, but it’s hard work,” he said.