Brøndby extends sponsorship deal with Bet25

The deal will last until June 2017

The Danish Superliga club Brøndby IF has revealed that the betting company Bet25 will continue on as the main sponsor of the football club.

The deal means that Bet25 – which has been the team's main sponsor since the summer of 2014 – will remain on the chest of Daniel Agger and co until least 30 June 2017.

”Bet25 and Brøndby IF have had a half year to feel each other out,” Henrik Bartholdy, the commercial head of Brøndby, said in a press release.

”Culturally and financially, the partnership has proven to be beneficial to both parties and next year it will bloom in earnest. We have a lot of activities on the way, and they will all strengthen the potent relationship already created between Brøndby IF, Bet25 and the club's fans.”

READ MORE: Carlsberg and FCK sign sponsorship extension

TDC involvement
The controlling interest of Bet25 is owned by the telecommunications giant TDC, which has been actively involved with Brøndby recently.

TDC set up the wifi at Brøndby Stadium, and some of Brøndby's games have been streamed on Bet25's website.

The financial details of the new sponsorship deal were not revealed by either party.