Danish program hailed for increasing exports and jobs

115 companies have benefited from the Vitus program over the last five years

The export council Eksportrådet has been helping smaller Danish companies kick-start their export business quickly and efficiently since 2010 via the Vitus program. And now the program has been hailed as a success.

The trade and development minister, Mogens Jensen, has revealed in the first official evaluation of the Vitus program that it has made a considerable impact on a number of companies and has helped generate new jobs in Denmark.

“More than every fourth Danish job depends on our export,” Jensen said. “But 95 percent of our companies are small and medium-sized and are limited in export. So there is great potential in helping the smaller companies into new export markets.”

“We must help internationalise the companies to ensure our future welfare. When small companies grow, it creates much needed jobs across the nation.”

READ MORE: Danish food exports expand to Asia

More jobs and business
The evaluation of Vitus showed that 60 small and medium-sized companies, which took part in the program from 2010-2012, increased their employee figures with 475 full-time jobs and exports by almost 600 million kroner compared to other companies of similar size.

The 12-month goal of the program is to ensure that participating companies get their first export order and a solid foothold on a new market. The program consists of 3-4 months of strategy development and 8-9 months of execution.

Some 115 companies took part in the Vitus program between 2010 and 2014.




  • Digitization is the secret ingredient in Chinese restaurateur’s growth adventure

    Digitization is the secret ingredient in Chinese restaurateur’s growth adventure

    Publisher Jesper Skeel and Korean BBQ restaurant chain owner Zen discuss the ups and downs of independent entrepreneurship and how to crack the Copenhagen market, from both an international and Danish perspective.

  • Pro-Palestinian demonstrations divide Copenhagen society

    Pro-Palestinian demonstrations divide Copenhagen society

    As popular protests of the Israeli offensive in Gaza erupt around the world and in the media, from university campuses to the streets of major cities, discord is escalating between demonstrators, the general public, authorities and politicians.

  • Denmark leads 15 member states in call to outsource EU migration policy

    Denmark leads 15 member states in call to outsource EU migration policy

    Just one day after the EU finally landed its New Pact on Migration and Asylum following four years of tough negotiations, a group of 15 member states, led by Denmark, issued a joint call for greater efforts to outsource migration policy and  prevent migrants from arriving at EU borders in the first place.

  • How to lead Danes IV – Cultural Bypassing

    How to lead Danes IV – Cultural Bypassing

    Many of us Danes, despite being well-educated and well-travelled, often lack experience in navigating cultural differences at work. This can lead to ‘cultural bypassing’, where we believe we are at a level of enlightenment where we no longer are burdened by the risk of making cross-cultural mistakes. As their manager, you can help your Danish colleagues by acknowledging cultural differences in the workplace.

  • Denmark’s Climate Minister wants to expand green agriculture bill

    Denmark’s Climate Minister wants to expand green agriculture bill

    Legislation to cut the sector’s emissions could “kill two birds with one stone” if it also combats fertiliser run-off in Denmark’s marine environment, says Climate Minister Lars Aagard, marking a potential shift in the green negotiations.

  • Dansk Folkeparti threatens to leave Climate Act over CO2 tax on agriculture

    Dansk Folkeparti threatens to leave Climate Act over CO2 tax on agriculture

    Several parties have criticised Dansk Folkeparti’s announcement that it may drop out of Denmark’s ambitious Climate Act agreement, calling the threat populist and cowardly.