The Danish biscuit producer Kelsen has launched a case against a competitor for copying its Danish butter cookies and selling them on the Chinese market.
Indonesian consumer goods giant Mayora's product is called 'Danisa Traditional Butter Cookies'. The tin professes to be an "original Danish recipe" and has a royal crown printed on it, much like Kelsen's product.
The food products authority, Fødevarestyrelsen, has helped Kelsen by measuring the contents of Mayora's product.
”Under half of the fat in the Indonesian cookies is butter,” Brian Rønsholdt, the head of Kelsen, told DR Nyheder.
”With the new government's arrival a couple of years ago, the Chinese have strengthened their focus on the food product legislation. Our case will be a little easier to run in the Chinese system than earlier.”
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Royal hand?
Kelsen was purchased by the US food giants Campbell Group in 2013 and that will help the case move along.
And the Danish Royal Family might lend a hand as well due to Mayora using the Danish royal crown on its products, which is illegal without prior approval.
Mayora is a player in the Danish market as it recently purchased the north Jutland biscuit company Tylstrup Kager.
Kelsen is based in Nørre Snede in Jutland.
