Netto is scaling up its operations

The popular Danish discount chain invests in renovations and new stores as competition cuts back

As its competition scales down, Denmark's largest supermarket chain Netto is planning to open 15 new shops this year.

Additionally, the supermarket chain plans to renovate or move up to 40 of its current stores to new locations.

Fresh produce = more space
According to Brian Seemann, the country manager of Netto in Denmark, the company enjoyed a particularly successful Christmas and New Year sale.  

Recently, the supermarket chain has been increasingly focusing on selling fresh produce, such as vegetables, fruits, bread and meat, which require more storage space.

The first new Netto store already opened its doors last week just south of Aarhus. 

READ MORE: Supermarkets dropping unsustainable shrimp

Kiwi and Fakta are scaling down
In contrast, Netto's competitors Fakta, owned by Coop, and Kiwi, owned by Dagrofa, have announced they will close 13 unprofitable stores each. 

Kiwi, however, plans to open new stores in other locations over the course of 2015.

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