Danish tech firm signs Major League Baseball deal

TrackMan could hit it huge in the US

Danish technology company TrackMan – which develops, manufactures and sells 3D ball flight measurement equipment used in different sports – has hit a home run by landing a contract with the US professional baseball organisation Major League Baseball (MLB).

The agreement means that TrackMan's radar equipment, which measures the movement of baseballs and bats in 3D, will be set up at 150 baseball stadiums across the US, including the home venues of all the Major League teams.

”There is no doubt that baseball can become a huge business for us,” Klaus Eldrup-Jørgensen, the head and co-founder of TrackMan, told Børsen business newspaper. ”We think baseball can help us grow even more.”

”When you get a stamp of approval by being a tech distributor to MLB, it opens doors all the way down to the amateurs.”

READ MORE: Half a billion for a sports app

Amateur success?
And while TrackMan's equipment isn't cheap (around 100,000 kroner), Omar Gamarra, a former MLB player and the secretary general for the Danish baseball association, believes that it is very likely that hundreds of thousands of people in the US would be willing to pay about 100 dollars a piece to see TrackMan data regarding their performance, or that of their children.

Jørgensen wouldn't reveal the specific financial details about the MLB deal, but the company has gone from making 1 million kroner in profits before tax in 2011 to 67 million kroner before tax last year.

Established in 2003 and based in north Zealand, TrackMan is already widely popular on the pro golf tour and is sold in more than 40 countries worldwide.