Three quarters of Danes pay for more TV channels than they need, according to a survey by the consumer watchdog Taenk.
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Anja Philip, the head of Taenk, identifies this as a fundamental problem in the way TV packages are sold. “It just can’t be right that if you want to see a particular channel you are compelled via TV packages to buy lots of other channels as well,” she said.
“The TV operators say that you can combine them yourself, but you don’t have a free choice anywhere, even though the technology has long made it possible. It is unsustainable. Why should we have all sorts of things on our screen that we don’t want to pay for?”
Taenk launched a campaign yesterday colloquially called ‘Why the f… should we pay for something we don’t watch?’ (‘Hvorfor f… skal vi betale for noget, vi ikke ser?’), which is intended to draw attention to the lack of choice in the TV channel market.
Philip sees this as necessary. “Despite the fine words from politicians and salesmen from TV providers, we have to say that it is still not possible only to pay for the channels you want to watch,” she said.
“Therefore in the coming months, together with consumers, we will demand free channel choice.”