Supermarkets pulling energy drink from shelves to prevent thefts

April 16th, 2015

This article is more than 8 years old.

Red Bull being pilfered at an energetic rate

Red Bull is a popular item for shoplifters (photo: Red Bull)

The everyday theft of Red Bull energy drink has compelled Dansk Supermarked to remove the popular energy drink from the shelves of its shops in Aarhus and Copenhagen and sell it from behind the counter.

READ MORE: Supermarkets dropping unsustainable shrimp

“We have removed Red Bull from shelves in some of our stores in Aarhus and other major cities simply because they continue to get stolen,” said Mads Grand, the press officer for Dansk Supermarked.

Not just the Bull
Grand, who believes young people are behind the thefts, said that it is common practice for merchants to move popular items to prevent pilferage.

“We see it with different items: good cuts of meat, quality chocolates and candy, and even something like Nescafé.”


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