Dansk Supermarked buys Wupti.com

Supermarket chain takes major step into the digital world

Dansk Supermarked has purchased the Danish online store Wupti.com from 3C Retail owner Niels Thorborg. 3C Retail is also behind the companies L’easy and Inspiration.

Dansk Supermarked head Per Bank has previously expressed an ambition to become a leader in e-commerce, and the purchase of Wupti.com moves Denmark’s largest retail company another step in the digital direction.

“The synergies between Wupti.com and our existing online stores, including Bilka.dk, gives us the potential to develop both significantly over the coming years,” said Bank.

“We are a Danish company, and it is our ambition to win back some of the revenue that currently leaves the country and is spent in foreign web shops.”

Short and intense negotiations
Thorborg said that negotiations with Dansk Supermarked had been “short and intense”.

“We are very proud to have helped to develop one of Danish e-commerce’s strongest platforms,” said Thorborg.