Arla teaming up with Egyptian dairy kings

Joint venture to market and sell Arla’s products in Egypt

May 21, 2015

The Danish dairy giant Arla has announced it will team up in a joint venture with the Egyptian dairy company Juhayna as part of a sales and marketing offensive in Egypt.

Juhayna produces dairy and juice products throughout Egypt, but it has little in terms of butter, cheese and cream – which are Arla’s core competencies in the Middle East and Africa.

“It is a very good match for both parties,” said Rasmus Malmbak Kjeldsen, Arla’s senior vice president of the Middle East & Africa.

“Juhayna has a nationwide distribution network, and we are not competing within the same product categories. Together we will now have a broader product portfolio, which strengthens the business of both parties.”

ArJu ready?
Juhayna will own 51 percent of the new joint venture – named ArJu Food Industries – while Arla will own 49 percent.

Furthermore, the Danish company will be responsible for daily operations that are geared to marketing and selling Arla’s products.

The joint venture, which will kick off in October this year, will initially employ about 40-50 employees, but that figure could increase to over 100 in the coming year or two.

TOP STORIES

Copenhagen Airport will have 31 new routes for the summer

Copenhagen airport announced its summer program this week, which includes 31 new routes with direct flights to travel in and out of Europe, starting from the beginning of April
Denmark´s reaction to U.S. tariffs

U.S. President Donald Trump imposes broad tariffs on EU imports, hitting Denmark’s economy hard. Danish leaders warn of job losses, export declines, and escalating trade tensions.
Mette Frederiksen to the U.S.: “You cannot annex another country. We are your allies and friends.”

In a long Facebook post in both English and Danish, Mette Frederiksen wrote a message to the U.S. government and people. Later yesterday, J.D. Vance said U.S. security interests related to Greenland would be protected “no matter what.”
Diplomatic Bazaar in Copenhagen to raise funds for mental health

A new edition of the Diplomatic Bazaar will happen tomorrow at the Gentofte Rådhus. It’s an occasion to raise money for the non-profit mental health organization Headspace.
Copenhagen funds stronger voting participation among internationals

Copenhagen wants to boost voter participation among non-Danish speakers. The city council also decided to enhance access to the labor market for international academics
New budget cuts can be the end of beloved Copenhagen community hub

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Career

The net migration of internationals from many countries is declining

Data analyst Kelly Rasmussen analyzes how internationals from different nationalities have varying retention rates in Denmark. Her calculations cover the last decades and show how people from wealthier democracies tend to leave more than others
“We need brave politicians who listen to internationals”

Asbjørn Overgaard, CEO of Copenhagen Capacity, comments on the 2024 immigration data and the trend of more and more internationals leaving the country. “We have done much over the last 15 years, and now we need to do more.”
Around 70% of internationals come here to work or study – And this is why retention is a problem

According to Danmarks Statistik, of the 83,216 who moved to Denmark in 2024, 54,614 people immigrated to either work or study. This means that low retention is a real problem.