Joe & the Juice plans massive expansion

Danish juice chain plans to open around 50 new stores following a successful business year

Pia Marsh

With strong financial results in the bag, Danish juice chain Joe & the Juice is now planning to open several new stores in both existing and new markets later this year.

According to the Joe & the Juice’s recently published financial statements for 2014, it expects to expand its branch network by 65 percent in 2015.

“Management has positive expectations for the coming financial year. International and domestic activities will be intensified, with an expected increase in the total number of branches from 79 to 130,” the financial statement noted.

The expansion also applies to the US, where the chain currently has one store in New York, as well as Asia, where Joe & the Juice currently has a store in Singapore and one in Seoul in South Korea.

From minus to plus
Juice chain founder Kaspar Basse reveals that the company is also celebrating a profit of 21.8 million kroner for the 2013-14 financial year – a big jump from a  profit of 7.2 million kroner in the previous financial year.

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