Danes prefer organic lager

When it comes to taste, almost 50 percent consumers would pick Royal Økologisk over Carlsberg Pilsner

A beer-tasting test shows Danes prefer organic pilsner from Royal to Grøn Tuborg or Carlsberg Pilsner.

The research company Wilke and beer producer Royal asked 250 consumers in Copenhagen, Aarhus, Odense and Kolding to pick their favourite beer in a blind test.

The results show that 46 percent of the consumers prefer the taste of the new organic lager, while only 28 percent liked Carlsberg Pilsner better.

The remaining 26 percent liked Grøn Tuborg the most.

Organic products getting more and more popular
Sales figures from retail trade show Danish consumers are increasingly buying organic products, including beer and wine.

“Over the years, the taste of organic products has significantly improved and now it often surpasses the taste of conventional products,” Henrik Hindborg, the marketing manager at Økologisk Landsforening, told Ekstra Bladet.

“According to some studies, people can legitimately expect that organic products will taste better than conventional products.”