This wandmaker’s going the whole hog, warts and all

Meet the young wizards trying to put Garrick Ollivander out of business

Thanks to the young entrepreneurs behind Maguss Wand, fantasy is becoming reality at the flick of a wrist for fans of make believe.

The idea is wizard
Founded by Slovakian software developer Ondrej Tokar, the Copenhagen-based company has developed a hand-held interactive wand modelled on the same principles as Harry Potter’s that enables users to duel and play games with one another.

Tokar is inspired by the popularity of Danish groups like Rollespillefabrikken, which since its foundation in 2005 has gone on to acquire 1,000 members. Together with LARPing (live action role playing) organisation Liveform in Poland, it is responsible for setting up the College of Wizardry in Czocha, Poland.
Yes, one actually exists!

Tokar is confident he has a new concept that the gaming arena – specifically fans of the Hogwarts universe, LARPers, gamers and kids – will embrace.
“I wanted to make a game that has all the elements of a normal computer game, which you need to move your body to play,” he explained to the Weekly Post.

Currently on Kickstarter
Maguss Wand is currently seeking further funding via Danish Kickstarter, where since August 5 it has received 89,453kr from 80 backers out of its target of 450,000 kroner by September 14.

It sounds like the bid could go down to the wire – failure to hit your target on the platform results in no funds.

Should it be successful, Tokar is confident the products will be in shops in time for Christmas.

However, he has a Plan B, although it will be a setback. “I will have to first build a completely working Beta version,” he revealed. “And then look for investors again”.

A kind of deathly hallows
The wand, which comes in either plastic or wood, is used in conjunction with a mobile app that enables gamers to experience the world of witchcraft and wizardry by casting spells and fighting duels with other wand users.

Spells are cast by performing specific motions with the wand whilst aiming at an opponent. The motion triggers an infrared signal, which is then mirrored by a receiver that takes the form of a coat of arms worn by the wizard.

Received signals are sent as data and processed by the servers at Maguss Wand before being sent back to the user’s smartphone where the results of the duel are displayed.

The company describes the unity of its three components – the wand, the receiver and the app – as “pure magic”. It’s a bit like the Deathly Hallows, you could say.

It remains to see whether potential investors and users will be as won over as they were by JK Rowling’s creation.

  • How internationals can benefit from joining trade unions

    How internationals can benefit from joining trade unions

    Being part of a trade union is a long-established norm for Danes. But many internationals do not join unions – instead enduring workers’ rights violations. Find out how joining a union could benefit you, and how to go about it.

  • Internationals in Denmark rarely join a trade union

    Internationals in Denmark rarely join a trade union

    Internationals are overrepresented in the lowest-paid fields of agriculture, transport, cleaning, hotels and restaurants, and construction – industries that classically lack collective agreements. A new analysis from the Workers’ Union’s Business Council suggests that internationals rarely join trade unions – but if they did, it would generate better industry standards.

  • Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    The numbers are especially striking amongst the 3,477 business and economics students polled, of whom 31 percent elected Novo Nordisk as their favorite, compared with 20 percent last year.