Subway making massive push in Copenhagen

Sandwich giants looking to increase its non-existent presence in the capital

The US-based sandwich chain Subway has revealed it intends to open upwards of 50 new outlets in the Greater Copenhagen area in the near future.

The chain has already identified five locations it finds attractive, and now it is looking for potential franchise owners.

“Copenhagen is the only city of its type in the world that doesn’t have a Subway,” Gustav Engström, the head of development for Subway in Denmark and Sweden, told Ekstra Bladet tabloid.

“We are in 100 nations and there isn’t a good reason why we aren’t in Copenhagen. Because we have zero outlets at the moment, it could be over-optimistic to say we want 50, but I’m sure we’ll get to 50 in Copenhagen. It’s just a matter of time.”

READ MORE: New American burger chain coming to Denmark

Competition for Sunset Boulevard
There are just three Subway outlets – in Vejle, Kolding and Aalborg – in Denmark at the moment.

Denmark’s largest sandwich chain, Sunset Boulevard, which is headquartered in Esbjerg, has 40 restaurants across the nation.

The first Subway branch opened back in 1965 in the city of Bridgeport, Connecticut in the US. Today, the chain has over 43,000 outlets worldwide.