Austerity measures yielding progress at SAS

Latest financial results positive

Things appear to be slowly turning around at SAS. Financial results released today show what the company called “observable progress” on several fronts.

SAS announced third quarter revenue of about 8.6 billion kroner, a slight uptick from last year’s 8.5 billion kroner over the same period.

A strong third quarter resulted in a bottom line of 634 million kroner as opposed to last year’s 393 million kroner for the same period.

First bright spots in years
Market pressure from low-cost airlines have put increasing pressure on the Scandinavian icon.

The results are among the first positive signs the company has seen in years. SAS chief executive Rickard Gustafson partially attributed the upswing to what he called “systematic efficiency”.

“The improvement was primarily driven by our commercial success and the continued effects from our systematic efficiency initiatives,” said Gustafson.

READ MORE: Norwegian overtakes SAS as Scandinavia’s most used airline

“We look forward to an exciting autumn with preparations for our expansion of the intercontinental routes and a continued high pace of improvements to ensure SAS’s competitiveness and profitability in the long term.”

New initiatives
SAS recently announced plans to introduce cheaper flights whereby passengers pay for extras like bringing extra luggage in much the same way as they do on low-cost carriers like Ryanair.




Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.


  • Barriers that internationals are facing in Denmark: presentation of the study and debate

    Barriers that internationals are facing in Denmark: presentation of the study and debate

    On Monday, 26 May 2025, Copenhagen Capacity will present the results of the Expat Survey 2025 at an event in central Copenhagen

  • An international’s book becomes a bestseller in Denmark

    An international’s book becomes a bestseller in Denmark

    As his book Quantum Humanitarian quietly reaches readers across Europe — recently ranked as the #1 hot release on Amazon in philanthropy, refugee studies, and conflict response, and a #1 bestseller in its category — Ali Al Mokdad reflects on the disconnect in modern aid work, and the quiet strength of those who lead without being seen

  • “Don’t erase who you are to fit in: STAND OUT—but with substance”

    “Don’t erase who you are to fit in: STAND OUT—but with substance”

    Ambre James-Brown didn’t just move to Denmark for a job —she stepped into a new life chapter, balancing ambition with vulnerability, and career with identity. As Vice President of Global Media & Stakeholder Communication at Novo Nordisk, she’s learned that success isn’t about assimilation. “I like to say I’m Dane-ish. More “ish” than Dane. I’m bringing the best parts of me to blend with the best parts of Denmark,” she explains.