Novozymes experiencing problems in the US

Due to new preferences in the market, the company is counting significant financial losses

Novozymes, the world’s largest producer of industrial enzymes, has scaled down its growth forecast for 2015 in August.

The company has been experiencing problems selling enzymes to detergent producers in the United States.

American consumers value having scented detergents above having ones that were made using environmentally friendly-enzymes, and this has led to a considerable dent in its earnings.

According to Andrew Fordyce, the executive vice president of business operations at Novozymes, the solution to the crisis lies in aggressive innovation.

A bump in the road
“It is not a general trend, but more of a bump in the road. One particular customer, who is important in the United States, has decided to take a different direction towards so-called freshness through perfume,” Fordyce stated.

“We continue to invest in aggressive research and development, which can help our household care business grow both in the US and around the world.”

Novozymes is currently trying to counteract the short-term losses by getting new innovation out faster.