Group of Danes apologising to refugees for hostility in government ads

Publishing a new version of the controvesial advert, ‘People Reaching Out’ wishes to express compassion to anyone fleeing a war

In response to an advert posted by the government in four Lebanese newspapers on Monday warning potential refugees not to come to Denmark, a group of Danes have decided the message needs a little P.S. – a new ad of their own.

Using the original text, the protest group have added a short handwritten message in red, saying: “PS! Sorry for the hostility towards refugees expressed here. As ordinary Danes we wish to extend our sympathy and compassion to anyone fleeing war and despair. #Peoplereachingout.

The new ad will be printed in the same Lebanese newspapers as the government’s original.

You are not welcome here
The government advert informed readers that rules towards refugees in Denmark have been tightened and social benefits for newcomers have been cut down by up to 50 percent.

It also stated it will not be possible to get family reunification in Denmark during the first year.

The counter advert was designed by an advertising expert, Frederik Preisler, and the group behind it are currently seeking funds to have it printed. Some 200,000 kroner is needed.





  • How internationals can benefit from joining trade unions

    How internationals can benefit from joining trade unions

    Being part of a trade union is a long-established norm for Danes. But many internationals do not join unions – instead enduring workers’ rights violations. Find out how joining a union could benefit you, and how to go about it.

  • Internationals in Denmark rarely join a trade union

    Internationals in Denmark rarely join a trade union

    Internationals are overrepresented in the lowest-paid fields of agriculture, transport, cleaning, hotels and restaurants, and construction – industries that classically lack collective agreements. A new analysis from the Workers’ Union’s Business Council suggests that internationals rarely join trade unions – but if they did, it would generate better industry standards.

  • Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    The numbers are especially striking amongst the 3,477 business and economics students polled, of whom 31 percent elected Novo Nordisk as their favorite, compared with 20 percent last year.