The competition and consumer authority, Konkurrence og Forbrugerstyrelsen, has received numerous complaints from customers of the online electronics retailer Dustin.dk.

The complaints come from consumers who ordered items on the website ostensibly for a tenth of the normal price, only to receive an email thereafter that their order had been cancelled due to a mistake.

Human error
“Your order was unfortunately among those affected by the regrettable pricing error this weekend on our website. This led to a number of products being offered at a very high discount,” Dustin.dk wrote to the affected customers.

“I must therefore apologise and cancel your order.”

The apparent bargains were offered from October 16-18 and the company has informed Konkurrence og Forbrugerstyrelsen that human error was at play.

The authority emphasised that whether consumers have the right to a product at the original price depends on whether the consumer knew or should have known there was an error, and that this will depend on the circumstances of the individual cases.