Denmark unveils new kit ahead of Sweden clash

Jersey goes on sale today in Sportmaster shops nationwide

When Christian Eriksen, Nicklas Bendtner and the rest of the Danish football team trot out onto the pitch at the Friends Arena stadium in Stockholm next Saturday for their first leg Euro 2016 playoff decider against Sweden, they’ll be doing so wearing a spanking new kit.

The strip, which evokes subtle memories of the legendary Danish 1986 World Cup kit, has a two-tone red front with the classic Adidas triple-stripe running down the side of the kit.

“We’ve really looked forward to presenting the new national team jersey, which also conveys our ‘En Del af Noget Større’ [‘Being part of something bigger’] motto,” said Katja Moesgaard, the commercial head of the Danish football association, DBU.

READ MORE: Denmark will face Sweden in playoffs for a place in Euro 2016

On sale today
The shirt has a climacool ventilating effect, the shorts will be red or white depending on the match and opposition, and the socks are also red.

The classic DBU logo is stitched on the left side of the chest, while ‘En Del af Noget Større’ is written on the nape of the shirt.

The new kit is the seventh of its kind since Adidas became Denmark’s technical sponsor in 2004, and it can be purchased from today at all Sportmaster shops (get it online here) for a price of 650 kroner.




  • Danish government strikes major green deal

    Danish government strikes major green deal

    Upon months of negotiations, the government and settlement parties can present a large green agreement. The Green Tripartite deal sets limits on how much nitrogen farmers can emit and will lead to the expansion of forests in Denmark

  • Denmark’s positive list scheme hasn’t worked as expected

    Denmark’s positive list scheme hasn’t worked as expected

    Data Analyst Kelly Draper Rasmussen analyzed the data on the Positive List immigration scheme, designed to attract highly skilled workers from non-Western countries. Despite Denmark’s need for skilled labor, the program has seen limited use due to strict salary requirements and bureaucratic challenges

  • Incomes have increased by 34% since 2000, but not for everyone

    Incomes have increased by 34% since 2000, but not for everyone

    A new CEPOS analysis shows significant income growth in Denmark since 2000, particularly for pensioners. While most groups saw increased disposable income, young welfare recipients and immigrants faced declines. Overall, income has risen across all levels, with wealthier individuals seeing the largest gains.

  • Healthcare reform: Region Hovedstaden and Region Sjælland become one huge region

    Healthcare reform: Region Hovedstaden and Region Sjælland become one huge region

    The government announced the public healthcare reform. Region Zealand and the Capital Region — the main institutions responsible for providing healthcare services — will be merged into one region. The number of general practitioners will increase to 5,000 by 2035. The agreement also secures 27.5 billion kroner for the sector.

  • Danish Originals S4 E5: Connie Nielsen

    Danish Originals S4 E5: Connie Nielsen

    In this episode of the art and business podcast Danish Originals, Elling-born Danish actress Connie Nielsen shares her views about the role of women in Hollywood, her tv series about Danish author and painter Karen Blixen, and her interest in exploring female historical characters.

  • Mayor in Copenhagen wants to attract Trump-disappointed Americans

    Mayor in Copenhagen wants to attract Trump-disappointed Americans

    Jens-Kristian Lütken, the Employment and Integration Mayor of Copenhagen said “There are really many Americans with good ideas tired of Donald Trump being president, so we would like to entice them to Copenhagen”.

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.