Danish ice cream manufacturer changing its name from Isis

Company is appealing for help in choosing a new name

Nov 16, 2015

The Danish Aarhus-based ice cream company Isis is changing its name to avoid associations with the terrorist organisation Islamic State (IS), Jyllands-Posten reports.

Isis, founded in 1993 and best known for its sugar-free desserts, has long been considering a rebranding exercise, and the terror attacks in Paris have intensified the issue.

“The weekend’s actions stressed the importance of us working intensely to move away from the unfortunate associations that our name can create,” Isis wrote on its Facebook page.

The company has appealed to its Facebook followers to help it come up with a new name. The winner will be rewarded with a year’s worth of Isis goodies.

Earlier this year the British capital fund Isis Equity Partners changed its name to Livingbridge for similar reasons.

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Danish ice cream manufacturer changing its name from Isis

New US Arctic security strategy co-opts Denmark as Russia deterrent

Anti-whaling activist and Greenpeace co-founder Paul Watson arrested in Greenland

Migratory birds bring dangerous ticks to Denmark

Planes grounded in CPH as worldwide IT outage hits airlines, media and banks

CrowdStrike director: IT outage issue “has been identifed”

Foreign labour contributes DKK 76 billion to Danish economy in three months

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