Danish price comparison service PriceRunner insourcing Indian jobs back to Denmark

India has become too expensive and Danes are more effective, according to Danish boss

The price comparison company PriceRunner, which is based in Nykøbing Falster in southern Denmark, is moving five jobs previously outsourced to India back to Denmark.

The company will pull the plug on six positions out of a current total of 53 in India and create five new jobs at the company’s headquarters in Nykøbing.

Martin Andersen, the country manager of PriceRunner, explained the move was motivated by business considerations.

“It’s more attractive for us to have the jobs in Denmark instead of India. It’s become too expensive, and our experience is that Danish workers are much more effective,” he said.

“One of the most important reasons for bringing the jobs back to Nykøbing is that we can strengthen our whole operation by having the expertise in-house. At the same time there is a good and well-qualified workforce in Lolland-Falster, and therefore it makes sense for us to go against the flow and bring jobs back home instead of outsourcing.”

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