Black Friday in Denmark is expected to smash all records

The Internet payment service DIBS recorded 43 card transactions per second during the night

The annual American-inspired retail event Black Friday is so far living up to the hype. As things stand, it is expected to break last year’s sales record by as much as 60 percent, Børsen reports.

READ MORE: Black Friday bigger than ever in Denmark

Many online retailers dropped their prices at the stroke of midnight. And according to Barbara Hepworth, the head of marketing at the internet payment service DIBS, the consumers were ready for them.

“We peaked, as expected at midnight, when we saw up to four times the number of transactions compared to a normal day,” she said.

DIBS registered 43 transactions per second during the night, compared to just 5 per second on a normal Friday.

“We expect an overall increase of 60 percent or more,” Hepworth said.

“We expect the positive trend to continue. Right now transactions are roaring in at an average of 20 per second”

Last year there were 4.5 million card transactions amounting to 1.5 billion kroner. A 60 percent increase, if confirmed, would result in 7.2 million card transactions.

READ MORE: Black Friday sets new spending record

This year’s total Black Friday card purchases totalled 1.98 billion kroner.

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