Bondage was the trend of 2015 in Denmark when it comes to sex toys, shows an analysis of the erotic webshop Sinful.dk that took a close look at customers’ preferences for the past year.
Sales of hand-cuffs, whips, ropes and other bondage toys increased sharply in 2015.
The ‘Fifty shades of grey’ effect
Mathilde Mackowski, the co-founder of Sinful.dk, believes the higher interest in bondage sex toys is largerly due to the popularity of the ‘Fifty shades of grey’ book series and movie.
“Already in 2013, when the first book in the series was published, we noticed a significant increase in sales of bondage sex toys,” Mackowski noted.
“But after the film premiered in February, we recorded an even greater increase in demand for the more experimental sex toys. There is no doubt that the ‘Fifty Shades of Grey phenomenon’ has helped to inspire sex fantasies of the Danes in 2015.”
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Popular penis vibrator
On average, Danes bought 2.6 sex toys per person and most orders were made between 9-10 pm.
Men bought more products than women and their favourite was a penis vibrator ‘Cobra’. More men also bought prostate vibrators.
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Randers buys the most
The biggest hit among sex toys purchased by women was a clitoral stimulator ‘Womanizer’ and women’s preferred size for dildos was 14.5 cm on average.
Based on the amount of purchased products, Randers ranks as Denmark’s sexiest city of 2015.
Locals bought twice more sex toys in the Sinful webshop than the national average.
