Government launches new strategy for Germany

5 million kroner will help improve business opportunities over the next two years

The foreign minister, Kristin Jensen, has revealed a new strategy (here in Danish) to help Danish companies gain easier access to the German market.

Germany is Denmark’s largest export market and Jensen sees great potential in assisting Danish companies to get a foot in the door.

“The first essential step will be to strengthen our official presence in Germany so that there are even more resources at the disposal of the Danish companies,” said Jensen.

“In Munich we will upgrade a consulate to a general consulate, which will be moved to larger office space in order to offer an incubator facility. And we are reopening our general consulate in Hamburg.”

READ MORE: Consulate opening in Hamburg to help Danish companies drum up business

Brushing up skills
Jensen went on to state that 2.5 million kroner has been set aside each year in 2016 and 2017 to help Danish companies – smaller and medium-sized in particular – to get going.

Another aspect of the strategy involves improving the decreasing German-language skills of Danes at home.

Germany makes up almost 15 percent of Denmark’s total exports – about 148 billion kroner out of a total 1.03 trillion kroner in 2014.

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