Danes paying big for personal fitness trainers

Fitness centres seeing huge increase in demand

Feb 19, 2016

More and more Danes are shelling out tidy sums for personal fitness workouts, according to figures from two major fitness chains in Denmark.

Fitness dk has seen a 40 percent increase in the sale of personal trainer hours since 2014, while Fitness World has experienced a quadrupling of the number of personal trainers it employs since 2012.

“We are experiencing a continuous increase in demand,” Lars Kristensen, the head of marketing for personal training at Fitness World, told Politiken newspaper.

“And that’s mirrored in our number of employed personal trainers, which has shot up from 50 in 2012 to over 200 today. The added interest can be felt from Stenløse to Aalborg, but we see the greatest demand in the larger cities.”

Fitness fantastic
According to recent figures, some 840,000 Danes go to fitness centres – about 17 percent of the population over the age of 15.

Since 2006, the number of fitness centres in Denmark has increased from 388 to 653 and about 5,000 people are employed in fitness in Denmark.

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