Norwegian sports giant coming to Denmark

Introducing ‘aggressively’ low prices, XXL Sport & Villmark will open an online shop in the country

The Norwegian sports clothing and equipment retail chain XXL Sport & Villmark is launching in Denmark this year and promises ‘aggressively’ low prices.

XXL is the largest sports equipment chain in the Nordic region and runs 24 stores in Norway, 20 in Sweden and 8 in Finland.

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In Denmark, however, XXL customers will only be able to shop online.

In 2015, the company made 5.1 billion kroner in revenue and 570 million kroner in operating profits.

On the Danish market, XXL will face strong competition from other large retail chains such as Sportsmaster, Stadium, Intersport and Sportigan.

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