Danish burger wars heat up

The All-American favourite is taking Denmark by storm

The number of burger joints in Denmark is growing by leaps and bounds. According to food business magazine FødevareWatch, the number of burger restaurants in Denmark grew from just 11 in 2000 to 211 in 2015 – nearly a 20-fold increase.

Eateries primarily focusing on burgers have especially started popping up since 2010, with 46 opening in 2015 alone.

What used to be viewed as a Copenhagen phenomenon has expanded nationwide, with 21 locations opening up outside the Capital Region last year.

A better burger
Burger restaurants distinguish themselves from fast food places by having servers and focusing on the quality of the food that they serve.

‘The Burger’ is one of the chains that has moved beyond Copenhagen to locations across Zealand and on Funen.

“People line up in Hvidovre on good nights, and people often come from far away,” Erik Brandt Jensen, the owner and founder of The Burger, told FødevareWatch.

“It shows that customers are willing to travel for a good burger.”

Cheaper and more cheerful
Jensen already has a location on the drawing board for Esbjerg and is looking for spots in Aarhus and Aalborg.

READ MORE:New American burger chain coming to Denmark

Consumer researcher Soren Askegaard from Syddansk University said that customers see a high-end burger restaurant as a less expensive and time-consuming night out that doesn’t necessarily involve cracking open a bottle of wine.