Prospects looking good for tourism in Denmark

Overnight stays by tourists hailing from abroad expected to increase by 2.9 million by 2019

Mar 4, 2016

From the hotels and museums in Copenhagen to the quaint little bed and breakfasts in Jutland, the future looks exceedingly bright.

The national tourism association VisitDenmark expects the number of overnight stays by tourists hailing from abroad to increase by up to 4 percent annually looking ahead to 2020.

“We’ve been helped by positive trends among the nations we get the most tourists from,” Lars Erik Jønsson, the deputy head of VisitDenmark, told Takeoff.dk.

“We can see that the marketing of Denmark has made an impact in various markets and people see Denmark as a safe and secure nation.”

Improvement needed
According to VisitDenmark, the land of Hans Christian Andersen will attract 27.7 million overnight stays from tourists hailing from abroad by 2019 – up 2.9 million compared to 2015.

Despite the positive news, Jønsson contended that Denmark still needed to up its game in terms of marketing itself as a holiday and meeting/conference destination.

Furthermore, Denmark needs to develop its holiday areas, have longer opening hours, improve the quality of its product and be more flexible in order to attract more tourists, said Jønsson.

TOP STORIES

“Talents, start using AI tools now,” says Siri and Change.org founder

In an exclusive interview with The Copenhagen Post, the founder of Siri and Change.org, and currently VP of AI Experience at Airbnb, gives young talents advice on how to deal with the job market changed by artificial intelligence.
Testing free school meals for 20,000 kids and tax deduction for homeowners in 2025 Finance Act

The government has reached an agreement on next year’s Finance Act with SF and Radikale Venstre. A test on free school meals for a limited number of children will be introduced. Homeowners will get more options for deductions for home improvements
Make your voice heard as an expat

In my last op-ed, I made the case that we, expats living in Denmark, need to step up if we want to tackle the headaches that seem baked into expat life—e.g., counterintuitive laws and endless paperwork. With almost 16% of Denmark’s population made up of internationals, we actually have the numbers to influence real change. But after publishing the last op-ed, several readers contacted me and asked: Okay, but what can we actually do?
Danish politicians will double life science exports in a few years

“Strategy for life science” is a policy agreement to support the pharmaceutical industry’s opportunities to double exports to DKK 350 billion towards 2030
Royal House unveils new portraits of King Frederik and Queen Mary

Ten months after Frederik went from crown prince to king, new civil portraits of the new royal couple have been taken.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

5 Dec: A guided tour of Christiansborg

Career

“Talents, start using AI tools now,” says Siri and Change.org founder

In an exclusive interview with The Copenhagen Post, the founder of Siri and Change.org, and currently VP of AI Experience at Airbnb, gives young talents advice on how to deal with the job market changed by artificial intelligence.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.
“Now the biggest challenge is to retain internationals”, says Ferring

Mads Hougaard, senior HR director at the pharmaceutical company, explains that “it is also a challenge for society itself. I think collaboration between institutions, companies, and stakeholders could be beneficial.”

Want to advertise your job with CPH Post?

Jobs