Fona fires hundreds of employees via email

March 31st, 2016

This article is more than 7 years old.

Fona boss “too busy” to deliver bad news in person

Perhaps even this would have been more personal? (photo: Šarūnas Burdulis)

Massive layoffs at the costumer electronics giant Fona will happen via email.

According to an internal message obtained by DR Nyheder, Fona head Michael Kjær said that the “logistics” of delivering the bad news in person were impossible.

“For logistical reasons, we do not have the ability to get around to all of you to personally inform you of this decision,” wrote Kjær, who said he would have much preferred to deliver the bad news in person.

READ MORE: Danish electronics firm Fona facing bankruptcy

Worse than expected
The crisis at Fona was worse than anticipated. This latest firing round means that the company will be left with only eight stores.

Kjær said that all Fona employees should keep an eye on their emails to see if the axe drops on them electronically.

“The situation is that you will receive your notices (via email), today,” wrote the director.

The 280 layoffs expected today are in addition to 300 that were announced in February.

“We deeply regret that this situation is now a reality and would like to take this opportunity to thank you all for your hard work, and your loyalty to FONA,” wrote Kjær. “I wish you all the best. Good luck!”


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