Statoil in Denmark changing its name

Service station chain to be called Circle K

Lucie Rychla

Statoil Fuel & Retail, which operates 326 service and fuel stations across Denmark, has announced plans to change its logo and brand name.

From the beginning of May, all of its stations will be called Circle K to comply with the global branding efforts of Statoil’s parent company Alimentation Couche-Tard.

The name change process will affect all of Couche Tard’s retail bands and is expected to be completed in three to four years worldwide.

New logo to be used globally
The red Circle K banner is already being used in 14 countries, including the US, China, Honduras, Japan, Mexico and the United Arab Emirates.

“Circle K is a brand that is already popular with huge numbers of our customers and employees,” stated Brian Hannasch, the CEO of Couche Tard.

“Today we are setting out to make it easy for existing and new customers in more countries than ever before to prefer Circle K as their destination for convenience and fuel. The fresh new look and feel will come with even better products for people on the go, always combined with fast and friendly service.”

According to Ann Kirstine Havsteen, the communications manager at Statoil Denmark, the name change will not affect the usual services customers are used to.

“We’re still going to have the same fuel, food and coffee.”

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